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Home Based Business:
5 Tips To Drive Traffic To Your
Business
5 Tips To Drive Traffic To Your
Business
Having a home based business requires a different business
model than those with a store-front location. Where a
marketing advantage may be in having a great location and
relying on that visibility plus factor, a home based business
simply markets around having this luxury to help drive traffic
to its doors.
Here are 5 ways to drive traffic to your home based business:
1. Get Out. Most home based business entrepreneurs
are doing this already but there is something to be said to
growing awareness for what you do by doing this simple
thing, but doing it consistently and often. Attending an
occasional networking event, luncheon and maybe joining a
leads group will not provide you with all the exposure you
really need. It’s a start. You need to be out constantly,
building your network. How? Find people whose businesses
supplement yours, who share the same target market and
build a rapport with them. Ask them for referrals and in
exchange offer their clients a special discount or package
incentive. You may also offer to refer your clients to them in
return. You’ll want to build your network to a minimum of 50
contacts (ideally 100 – and it can be done!). Keep your
networks active by building a special communication specific
to them telling them what is new in your businesses, give
them exciting news, and feature one of your contacts each
month.
2. Use A Compelling Traveling Presentation To Bring
Them In. Let’s say you have a business that requires
customers to choose from a set of products to purchase from
a display you have set up in your home. Maybe you offer
services that you only provide out of your home such as a
styling salon or spa services. You will need to submit to the
fact that some prospects are just not comfortable going to a
stranger’s home to do business that is otherwise typically
found as a store front location. Having a traveling
presentation that communicates value, creditability, gives a
persuasive offer and call to action, and includes testimonials
will help you ease any discomforts a prospect might initially
have. Your traveling presentation is also a great alternative
to those that may still show reluctance to going to your
home. Be sure your presentation is simple, short, to the
point and visually appealing.
3. Build Creditability. Because you are a home based
business, it’s important to establish creditability because the
“perception” people have is that your business isn’t real
unless there is a store front or office location, they have seen
your ads, read about you somewhere, or heard of you
through word of mouth. You’ll need to pay extra attention in
this area and work hard at building your creditability. A few
ways you can do this is to pitch a story to a targeted
magazine or newspaper about your type of product or
service, contribute to a local column, blog, join an online
discussion with members of your target audience, request to
set up a small display area within one of your network’s store
front location, or use your website to show that you are a
professional business by spending the extra dollars in hiring
a professional to build a visually appealing and informative
website.
4. Don’t Sell In Your Ads, Drive Traffic Instead. Because
you don’t have a store front location where anyone can just
walk in, you’ll want to use your advertisements to do
something other than to just sell. You’ll need to use your ads
to persuade potential customers to either pick up the phone
to get more information or to set up an appointment. You
may want to use your ads to simply drive traffic to your
website, which in turn, your website’s job is to persuade
people to purchase online, make an appointment, or simply
pick up the phone to call you.
5. Utilize Your Partnerships. Join forces with your
partners, affiliates, or joint ventures and combine products or
services to create a compelling new offer. Market the offer
together by splitting an ad, cross promoting in both your
email blasts, on websites and social media websites
(Facebook, MySpace, YouTube, LinkedIn, SelfGrowth, etc), or
submit a press release.
These are just a few things you can implement to begin the
flow of lead generation and ultimately getting new clients.
Once you have a steady stream on clientele, your next
priority should be client retention and building repeat
business but we’ll save that for another article.
Meanwhile, keep in mind that what ever marketing strategies
you implement, the important thing is to be consistent. It
takes time to build that momentum. Be sure to always ask
how your customers found you and constantly measure your
results.
And now I’d like to invite you to register for our latest
teleseminar, Lead Generation: How To Create Consistent
Leads On A Limited Budget. Click here to register for
teleseminar today!
About The Author:
Ann Albergotti is an entrepreneur and marketing expert with
over ten years of marketing, sales, and public relations
experience. In addition to consulting small businesses in their
marketing efforts, Ms. Albergotti is a presenter, often
speaking at local associations and business groups on
various marketing topics. To contact Ms. Albergotti, visit www.
platinumarketingsolutions.com.
model than those with a store-front location. Where a
marketing advantage may be in having a great location and
relying on that visibility plus factor, a home based business
simply markets around having this luxury to help drive traffic
to its doors.
Here are 5 ways to drive traffic to your home based business:
1. Get Out. Most home based business entrepreneurs
are doing this already but there is something to be said to
growing awareness for what you do by doing this simple
thing, but doing it consistently and often. Attending an
occasional networking event, luncheon and maybe joining a
leads group will not provide you with all the exposure you
really need. It’s a start. You need to be out constantly,
building your network. How? Find people whose businesses
supplement yours, who share the same target market and
build a rapport with them. Ask them for referrals and in
exchange offer their clients a special discount or package
incentive. You may also offer to refer your clients to them in
return. You’ll want to build your network to a minimum of 50
contacts (ideally 100 – and it can be done!). Keep your
networks active by building a special communication specific
to them telling them what is new in your businesses, give
them exciting news, and feature one of your contacts each
month.
2. Use A Compelling Traveling Presentation To Bring
Them In. Let’s say you have a business that requires
customers to choose from a set of products to purchase from
a display you have set up in your home. Maybe you offer
services that you only provide out of your home such as a
styling salon or spa services. You will need to submit to the
fact that some prospects are just not comfortable going to a
stranger’s home to do business that is otherwise typically
found as a store front location. Having a traveling
presentation that communicates value, creditability, gives a
persuasive offer and call to action, and includes testimonials
will help you ease any discomforts a prospect might initially
have. Your traveling presentation is also a great alternative
to those that may still show reluctance to going to your
home. Be sure your presentation is simple, short, to the
point and visually appealing.
3. Build Creditability. Because you are a home based
business, it’s important to establish creditability because the
“perception” people have is that your business isn’t real
unless there is a store front or office location, they have seen
your ads, read about you somewhere, or heard of you
through word of mouth. You’ll need to pay extra attention in
this area and work hard at building your creditability. A few
ways you can do this is to pitch a story to a targeted
magazine or newspaper about your type of product or
service, contribute to a local column, blog, join an online
discussion with members of your target audience, request to
set up a small display area within one of your network’s store
front location, or use your website to show that you are a
professional business by spending the extra dollars in hiring
a professional to build a visually appealing and informative
website.
4. Don’t Sell In Your Ads, Drive Traffic Instead. Because
you don’t have a store front location where anyone can just
walk in, you’ll want to use your advertisements to do
something other than to just sell. You’ll need to use your ads
to persuade potential customers to either pick up the phone
to get more information or to set up an appointment. You
may want to use your ads to simply drive traffic to your
website, which in turn, your website’s job is to persuade
people to purchase online, make an appointment, or simply
pick up the phone to call you.
5. Utilize Your Partnerships. Join forces with your
partners, affiliates, or joint ventures and combine products or
services to create a compelling new offer. Market the offer
together by splitting an ad, cross promoting in both your
email blasts, on websites and social media websites
(Facebook, MySpace, YouTube, LinkedIn, SelfGrowth, etc), or
submit a press release.
These are just a few things you can implement to begin the
flow of lead generation and ultimately getting new clients.
Once you have a steady stream on clientele, your next
priority should be client retention and building repeat
business but we’ll save that for another article.
Meanwhile, keep in mind that what ever marketing strategies
you implement, the important thing is to be consistent. It
takes time to build that momentum. Be sure to always ask
how your customers found you and constantly measure your
results.
And now I’d like to invite you to register for our latest
teleseminar, Lead Generation: How To Create Consistent
Leads On A Limited Budget. Click here to register for
teleseminar today!
About The Author:
Ann Albergotti is an entrepreneur and marketing expert with
over ten years of marketing, sales, and public relations
experience. In addition to consulting small businesses in their
marketing efforts, Ms. Albergotti is a presenter, often
speaking at local associations and business groups on
various marketing topics. To contact Ms. Albergotti, visit www.
platinumarketingsolutions.com.
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Copywrite
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By: Ann Albergotti
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