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How To Double Your Exposure
and Profits By Using Joint
Ventures
and Profits By Using Joint
Ventures
Utilizing joint ventures in small business is fast becoming a
popular method of advertising and in some cases is the only
method of advertising some businesses participate in.
What is Joint Venture
What exactly is a joint venture you may be asking? Joint
ventures (JVs) are like partners or affiliates that share the
same target market and are typically used in cross promotion.
How To Use Joint Ventures
Following are five examples of how you can use JVs to double
your exposure and double your profits:
1. Advertising
There are three of ways to use JVs in advertising. One is to
provide your ad for placement into a JV’s newsletter, website,
email blast or to display at a store front. This is particularly
beneficial if the joint venture has the same target audience
as you do and sell a product or service that is supplemental
to yours. You would then opt to display your joint venture ad
in your newsletter, website, email blast or store front in
exchange.
Another method of partnering with a JV in advertising is to
give them a percentage of sales on traffic they bring your
way. For instance, let’s say that you are selling an eBook.
Your JV may take your advertisement of the eBook (with a link
imbedded in it that takes visitors to a special eBook
webpage) and incorporate it into their newsletter, website,
or email blast. For every person they bring to you that buys
your eBook, you give them a percentage of book sales. This
allows you to double or even triple the amount of exposure,
depending on the quality of contacts your JV holds.
The third method of using a JV is to partner together on an
ad and split costs. I’ve seen this take place recently with
three individual businesses who specialized in three different
pet services (grooming, pet sitting, and discounted pet food).
Together they purchased ad space on multiple buys to offer a
one stop service to potential customers.
2. Article Trading
JV’s are great to use for trading content. When creating a
newsletter, web content or an eBook, it is often easier to
enlist outside help to give your product some “meat” in
exchange for directing traffic to your JV’s website with the
use of their article. Of course, this works both ways if your
goal is to drive traffic to your website or to build a contact list.
You can submit your articles to a JV who in turn will give your
article additional exposure by utilizing their contact list.
3. Events
JVs are also great to partner with when hosting an event.
Whether that event is a teleseminar, webcast, workshop or
seminar, JVs can offer additional exposure by advertising to
their contact list, website, email blast or store front in
exchange for either advertising a JV event or giving them a
percentage of profits for every person they bring to you.
Like advertising, you can also partner with a JV and host an
event together, allowing you to split costs and double the
exposure of the event.
4. Linking
Whether for search engine optimization purposes or pure
visibility, partnering with a JV to share links is a smart way to
increase web hits or get your products and services noticed.
5. Product Offerings
Lastly, many JVs partner up to combine products or services,
creating one innovative product. This presents customers
with new features and additional value that would otherwise
not exist without the joint venture. Both you and your JV (or
JVs) can team up to advertise, link and share in the profits.
Okay, five easy ways to use joint ventures in doubling and
sometimes tripling your exposure and profits. By building and
employing joint ventures, you not only get access to a
database you wouldn’t otherwise have introduction to, you
also save time and money taking your product or service to
market via commissioned salespeople, a.k.a joint ventures.
And now, I’d like to invite you to download my upcoming
teleseminar How To Turn Your Articles Into Revenue
Generating Products. This teleseminar will give you methods
of turning your 500 word article into additional products to
individually package, bundle for sales, or to give away in
exchange for contact information. Click here to download this
teleseminar.
About The Author:
Ann Albergotti is an entrepreneur and marketing expert with
over ten years of marketing, sales, and public relations
experience. In addition to consulting small businesses in their
marketing efforts, Ms. Albergotti is a presenter, often
speaking at local associations and business groups on
various marketing topics. To contact Ms. Albergotti, visit www.
platinumarketingsolutions.com.
popular method of advertising and in some cases is the only
method of advertising some businesses participate in.
What is Joint Venture
What exactly is a joint venture you may be asking? Joint
ventures (JVs) are like partners or affiliates that share the
same target market and are typically used in cross promotion.
How To Use Joint Ventures
Following are five examples of how you can use JVs to double
your exposure and double your profits:
1. Advertising
There are three of ways to use JVs in advertising. One is to
provide your ad for placement into a JV’s newsletter, website,
email blast or to display at a store front. This is particularly
beneficial if the joint venture has the same target audience
as you do and sell a product or service that is supplemental
to yours. You would then opt to display your joint venture ad
in your newsletter, website, email blast or store front in
exchange.
Another method of partnering with a JV in advertising is to
give them a percentage of sales on traffic they bring your
way. For instance, let’s say that you are selling an eBook.
Your JV may take your advertisement of the eBook (with a link
imbedded in it that takes visitors to a special eBook
webpage) and incorporate it into their newsletter, website,
or email blast. For every person they bring to you that buys
your eBook, you give them a percentage of book sales. This
allows you to double or even triple the amount of exposure,
depending on the quality of contacts your JV holds.
The third method of using a JV is to partner together on an
ad and split costs. I’ve seen this take place recently with
three individual businesses who specialized in three different
pet services (grooming, pet sitting, and discounted pet food).
Together they purchased ad space on multiple buys to offer a
one stop service to potential customers.
2. Article Trading
JV’s are great to use for trading content. When creating a
newsletter, web content or an eBook, it is often easier to
enlist outside help to give your product some “meat” in
exchange for directing traffic to your JV’s website with the
use of their article. Of course, this works both ways if your
goal is to drive traffic to your website or to build a contact list.
You can submit your articles to a JV who in turn will give your
article additional exposure by utilizing their contact list.
3. Events
JVs are also great to partner with when hosting an event.
Whether that event is a teleseminar, webcast, workshop or
seminar, JVs can offer additional exposure by advertising to
their contact list, website, email blast or store front in
exchange for either advertising a JV event or giving them a
percentage of profits for every person they bring to you.
Like advertising, you can also partner with a JV and host an
event together, allowing you to split costs and double the
exposure of the event.
4. Linking
Whether for search engine optimization purposes or pure
visibility, partnering with a JV to share links is a smart way to
increase web hits or get your products and services noticed.
5. Product Offerings
Lastly, many JVs partner up to combine products or services,
creating one innovative product. This presents customers
with new features and additional value that would otherwise
not exist without the joint venture. Both you and your JV (or
JVs) can team up to advertise, link and share in the profits.
Okay, five easy ways to use joint ventures in doubling and
sometimes tripling your exposure and profits. By building and
employing joint ventures, you not only get access to a
database you wouldn’t otherwise have introduction to, you
also save time and money taking your product or service to
market via commissioned salespeople, a.k.a joint ventures.
And now, I’d like to invite you to download my upcoming
teleseminar How To Turn Your Articles Into Revenue
Generating Products. This teleseminar will give you methods
of turning your 500 word article into additional products to
individually package, bundle for sales, or to give away in
exchange for contact information. Click here to download this
teleseminar.
About The Author:
Ann Albergotti is an entrepreneur and marketing expert with
over ten years of marketing, sales, and public relations
experience. In addition to consulting small businesses in their
marketing efforts, Ms. Albergotti is a presenter, often
speaking at local associations and business groups on
various marketing topics. To contact Ms. Albergotti, visit www.
platinumarketingsolutions.com.
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Copywrite
| Platinum Marketing Solutions. All Rights Reserved |
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By: Ann Albergotti
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