 | |  | |  | |  | |  | |  | |  |
How To Double Your Exposure
and Profits By Using Joint
Ventures
and Profits By Using Joint
Ventures
Utilizing joint ventures in small business is fast becoming a popular method of
advertising and in some cases is the only method of advertising some businesses
participate in.
What is Joint Venture
What exactly is a joint venture you may be asking? Joint ventures (JVs) are like
partners or affiliates that share the same target market and are typically used in
cross promotion.
How To Use Joint Ventures
Following are five examples of how you can use JVs to double your exposure and
double your profits:
1. Advertising
There are three of ways to use JVs in advertising. One is to provide your ad for
placement into a JV’s newsletter, website, email blast or to display at a store
front. This is particularly beneficial if the joint venture has the same target
audience as you do and sell a product or service that is supplemental to yours.
You would then opt to display your joint venture ad in your newsletter, website,
email blast or store front in exchange.
Another method of partnering with a JV in advertising is to give them a percentage
of sales on traffic they bring your way. For instance, let’s say that you are selling
an eBook. Your JV may take your advertisement of the eBook (with a link
imbedded in it that takes visitors to a special eBook webpage) and incorporate it
into their newsletter, website, or email blast. For every person they bring to you
that buys your eBook, you give them a percentage of book sales. This allows you
to double or even triple the amount of exposure, depending on the quality of
contacts your JV holds.
The third method of using a JV is to partner together on an ad and split costs. I’ve
seen this take place recently with three individual businesses who specialized in
three different pet services (grooming, pet sitting, and discounted pet food).
Together they purchased ad space on multiple buys to offer a one stop service to
potential customers.
2. Article Trading
JV’s are great to use for trading content. When creating a newsletter, web
content or an eBook, it is often easier to enlist outside help to give your product
some “meat” in exchange for directing traffic to your JV’s website with the use of
their article. Of course, this works both ways if your goal is to drive traffic to your
website or to build a contact list. You can submit your articles to a JV who in turn
will give your article additional exposure by utilizing their contact list.
3. Events
JVs are also great to partner with when hosting an event. Whether that event is
a teleseminar, webcast, workshop or seminar, JVs can offer additional exposure by
advertising to their contact list, website, email blast or store front in exchange for
either advertising a JV event or giving them a percentage of profits for every
person they bring to you.
Like advertising, you can also partner with a JV and host an event together,
allowing you to split costs and double the exposure of the event.
4. Linking
Whether for search engine optimization purposes or pure visibility, partnering with
a JV to share links is a smart way to increase web hits or get your products and
services noticed.
5. Product Offerings
Lastly, many JVs partner up to combine products or services, creating one
innovative product. This presents customers with new features and additional
value that would otherwise not exist without the joint venture. Both you and your
JV (or JVs) can team up to advertise, link and share in the profits.
Okay, five easy ways to use joint ventures in doubling and sometimes tripling your
exposure and profits. By building and employing joint ventures, you not only get
access to a database you wouldn’t otherwise have introduction to, you also save
time and money taking your product or service to market via commissioned
salespeople, a.k.a joint ventures.
And now, I’d like to invite you to download my upcoming teleseminar How To Turn
Your Articles Into Revenue Generating Products. This teleseminar will give you
methods of turning your 500 word article into additional products to individually
package, bundle for sales, or to give away in exchange for contact information.
Click here to download this teleseminar.
About The Author:
Ann Albergotti is an entrepreneur and marketing expert with over ten years of
marketing, sales, and public relations experience. In addition to consulting small
businesses in their marketing efforts, Ms. Albergotti is a presenter, often speaking
at local associations and business groups on various marketing topics. To contact
Ms. Albergotti, visit www.platinumarketingsolutions.com.
advertising and in some cases is the only method of advertising some businesses
participate in.
What is Joint Venture
What exactly is a joint venture you may be asking? Joint ventures (JVs) are like
partners or affiliates that share the same target market and are typically used in
cross promotion.
How To Use Joint Ventures
Following are five examples of how you can use JVs to double your exposure and
double your profits:
1. Advertising
There are three of ways to use JVs in advertising. One is to provide your ad for
placement into a JV’s newsletter, website, email blast or to display at a store
front. This is particularly beneficial if the joint venture has the same target
audience as you do and sell a product or service that is supplemental to yours.
You would then opt to display your joint venture ad in your newsletter, website,
email blast or store front in exchange.
Another method of partnering with a JV in advertising is to give them a percentage
of sales on traffic they bring your way. For instance, let’s say that you are selling
an eBook. Your JV may take your advertisement of the eBook (with a link
imbedded in it that takes visitors to a special eBook webpage) and incorporate it
into their newsletter, website, or email blast. For every person they bring to you
that buys your eBook, you give them a percentage of book sales. This allows you
to double or even triple the amount of exposure, depending on the quality of
contacts your JV holds.
The third method of using a JV is to partner together on an ad and split costs. I’ve
seen this take place recently with three individual businesses who specialized in
three different pet services (grooming, pet sitting, and discounted pet food).
Together they purchased ad space on multiple buys to offer a one stop service to
potential customers.
2. Article Trading
JV’s are great to use for trading content. When creating a newsletter, web
content or an eBook, it is often easier to enlist outside help to give your product
some “meat” in exchange for directing traffic to your JV’s website with the use of
their article. Of course, this works both ways if your goal is to drive traffic to your
website or to build a contact list. You can submit your articles to a JV who in turn
will give your article additional exposure by utilizing their contact list.
3. Events
JVs are also great to partner with when hosting an event. Whether that event is
a teleseminar, webcast, workshop or seminar, JVs can offer additional exposure by
advertising to their contact list, website, email blast or store front in exchange for
either advertising a JV event or giving them a percentage of profits for every
person they bring to you.
Like advertising, you can also partner with a JV and host an event together,
allowing you to split costs and double the exposure of the event.
4. Linking
Whether for search engine optimization purposes or pure visibility, partnering with
a JV to share links is a smart way to increase web hits or get your products and
services noticed.
5. Product Offerings
Lastly, many JVs partner up to combine products or services, creating one
innovative product. This presents customers with new features and additional
value that would otherwise not exist without the joint venture. Both you and your
JV (or JVs) can team up to advertise, link and share in the profits.
Okay, five easy ways to use joint ventures in doubling and sometimes tripling your
exposure and profits. By building and employing joint ventures, you not only get
access to a database you wouldn’t otherwise have introduction to, you also save
time and money taking your product or service to market via commissioned
salespeople, a.k.a joint ventures.
And now, I’d like to invite you to download my upcoming teleseminar How To Turn
Your Articles Into Revenue Generating Products. This teleseminar will give you
methods of turning your 500 word article into additional products to individually
package, bundle for sales, or to give away in exchange for contact information.
Click here to download this teleseminar.
About The Author:
Ann Albergotti is an entrepreneur and marketing expert with over ten years of
marketing, sales, and public relations experience. In addition to consulting small
businesses in their marketing efforts, Ms. Albergotti is a presenter, often speaking
at local associations and business groups on various marketing topics. To contact
Ms. Albergotti, visit www.platinumarketingsolutions.com.
By: Ann Albergotti
For Email Marketing you can trust
|
|||||||||||
