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Entrepreneur Statements for Success
substantial income. Entrepreneurs are passionate people and that passion is
felt by everyone who interacts with them. Being able to harness the passion
but also knowing why you are selling it. If you are passionate about health
and fitness, being able to articulate WHY you are so passionate is a very
powerful way to get business. It is often referred to as your “Why
Statement” (why are you in business).
The next step is to develop a “Who Statement”. The Who Statement is
about knowing specifically WHO your product and service will benefit the
most, and WHO you are as a business owner. Understanding everything
about your ideal client is crucial. Are your clients in a specific age or gender?
Do they live in a certain area of town? Are they internet users? Are they
interested in having a transactional or ongoing relationship? Do your clients
have a specific amount of experience, education or income? Who do your
clients associate with?
For you as the entrepreneur, understanding who you are is crucial as well.
Who do you want to be for your clients – the expert, the consultant, the
collaborator, the supplier, the go to person, etc? Who will you become as a
successful entrepreneur – happier, more astute, more knowledgeable, more
giving, less stressed, more focused, more engaged with family, friends, the
community, etc?
From my experience coaching many successful people, entrepreneurs with a
solid “Why Statement” and “Who Statement” are more successful, more
joyful and have a greater impact with their business. Having Why and Who
Statements provide the opportunity for perfect alignment between
entrepreneur (supplier) and client (customer). And when there is perfect
alignment, it is a win-win for everyone involved.
ABOUT THE AUTHOR: Kim Miles is a certified business and life coach based
in Denver, CO. She is the brains behind Transition Coaches, LLC. and has
help numerous professionals transition into successful entrepreneurs. Visit
www.transitioncoaches.com for more information or call (303) 690-7661.
felt by everyone who interacts with them. Being able to harness the passion
but also knowing why you are selling it. If you are passionate about health
and fitness, being able to articulate WHY you are so passionate is a very
powerful way to get business. It is often referred to as your “Why
Statement” (why are you in business).
The next step is to develop a “Who Statement”. The Who Statement is
about knowing specifically WHO your product and service will benefit the
most, and WHO you are as a business owner. Understanding everything
about your ideal client is crucial. Are your clients in a specific age or gender?
Do they live in a certain area of town? Are they internet users? Are they
interested in having a transactional or ongoing relationship? Do your clients
have a specific amount of experience, education or income? Who do your
clients associate with?
For you as the entrepreneur, understanding who you are is crucial as well.
Who do you want to be for your clients – the expert, the consultant, the
collaborator, the supplier, the go to person, etc? Who will you become as a
successful entrepreneur – happier, more astute, more knowledgeable, more
giving, less stressed, more focused, more engaged with family, friends, the
community, etc?
From my experience coaching many successful people, entrepreneurs with a
solid “Why Statement” and “Who Statement” are more successful, more
joyful and have a greater impact with their business. Having Why and Who
Statements provide the opportunity for perfect alignment between
entrepreneur (supplier) and client (customer). And when there is perfect
alignment, it is a win-win for everyone involved.
ABOUT THE AUTHOR: Kim Miles is a certified business and life coach based
in Denver, CO. She is the brains behind Transition Coaches, LLC. and has
help numerous professionals transition into successful entrepreneurs. Visit
www.transitioncoaches.com for more information or call (303) 690-7661.
By: Kim L. Miles - Transition Coaches, LLC
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come to life and living your passion is an
unparalleled experience. It is a wonderful
adrenaline rush of the feelings of being
confident, joyous, excited, making a difference,
once.
A common reason people become entrepreneurs
is that they have a drive and passion for a
specific product or service and want to share it
with the masses. They often have experience
with that product or service and a genuine
interest in providing it with added value,
benefiting more people, and hopefully earn a
unparalleled experience. It is a wonderful
adrenaline rush of the feelings of being
confident, joyous, excited, making a difference,
once.
A common reason people become entrepreneurs
is that they have a drive and passion for a
specific product or service and want to share it
with the masses. They often have experience
with that product or service and a genuine
interest in providing it with added value,
benefiting more people, and hopefully earn a
